What is SEO and SEO-optimization?
If you have your own website, then you just need to know about SEO. Do you want to attract more visitors to the site in order to be able to show them your goods and services or just earn on the Internet? This desire is feasible! The only thing that is necessary for this is to promote the site in the TOP-10 of the search engines. And that the site was in the treasured TOP, you need to know the basics of optimization and promotion of the site in the search engines and be able to use them.
Let’s start by getting acquainted with the concept of CEO. SEO stands for Search Engine Optimization, which in translation means search engine optimization or search engine optimization. Our close friends at Dublin SEO have been giving us this information and now we understand how Irelands top marketers earn massive amount of money.
The meaning of these three words is the optimization of the site for further promotion of the site in the ranking of search engines.
The higher the position of your site in the issuance of the search engine, the more likely that the visitor will go to the site, as approximately 100% comes through the first three links of the search issue, then the tendency to decrease – up to the tenth link of the first page of the issuance, 20-50% of users get.
On the second page of issuing the searchers come 10-20%. Therefore, for any resource, the most desirable place is in the first ten search results. But, unfortunately, there are too many competitor sites, and only a dozen of them. There is a reasonable question: how to conquer this summit and break out into the leaders? And then SEO-optimization of the site comes to the rescue.
Search engine optimization SEO can be divided into three parts:
The first part is to work inside the site. It includes the correction of possible errors, the addition and modification of content, HTML code of the site pages, linking and so on. The so-called internal optimization.
How effective the first step will be, depends only on your efforts and knowledge in this area. We must also take into account that the algorithms of search engines are slightly different and therefore optimization for Google should slightly differ from the optimization for Yandex.
The second part of SEO-optimization is the promotion of the site yourself. At this step, you need to bring the resource to the first positions with the help of groups of events that run outside the site (on other sites, in article directories, forums, bookmarks and other sites), whose task is to increase the necessary reference mass and to promote the site according to the targeted requests, as well as increase its credibility. This is called website promotion or external optimization.
The third part is to maintain the achieved positions and improve the results. Monitoring your results and competitors’ performance, changing keywords, links, site content, adjusting sites – all this must be borne in mind in order to keep busy positions.